If you've ever wondered what a social media manager does, here's your answer. Self admitted social media junkie Juliana Loh was once a "miserable advertising creative" (her words, not ours) in Singapore then Beijing, before becoming a food writer for the city's expat magazines.
Today, Loh's role as social media manager for Swire Hotels has her tweeting, blogging, shooting videos, and blasting out updates non-stop for multiple social media accounts. How does she do it? See for yourself from her Instagram photo trail, with captions written in her own words:
7:15am
I'm not a morning person, so rising early is always a challenge. My cat, Smudge, jumps on me to wake me up, telling me to stop snoozing and get ready for work.
7:45am
My accessories tree is filled with knick knacks from when I go travelling. Each piece has a story to tell, from souks in Tunisia to markets in Italy and Beijing where I used to live (and of course, no one can resist Bangkok's Chatuchak)!
8:00am
As I walk to the MTR to get to work, I pass my favourite neighbourhood shop that sells all things bamboo -- bamboo steamer baskets in all sizes, bamboo spoons, etc. Ladles, anything bamboo, you name it, they have it.
8:30am
Coffee to start the day before I begin responding to tweets on all our Twitter accounts, responding to multiple email accounts, making PowerPoint presentations, providing film editing feedback, scripting and conceptualising new videos for our social media channels, and writing new posts for the Swire Hotels blog (www.youdbemuchbetterhere.com).
11:00am
The printed labels of the Leica x Swire Hotels photography exhibition arrive in the office. The exhibition is on until 19 March 2012 at The Upper House L6 and L38, so go check it out if you haven't done so already!
11:30am
Having a bit of fun with my balloon-twisting expert colleague and friend, Lilian. Here she is pretending to be a telemarketer!
12:45pm
A rather indulgent sushi lunch at Sen Ryo, inspired by my colleague Liliana's sushi balloons that she made for us last week.
4:00pm
Walked over to EAST Hong Kong next door to get photos of this week's menus and to see what the chefs are up to in the open kitchen. Chef Devi shows me how to make a dosai and gives me a giant one to take back to the office.
5:00pm
One of my favourite art pieces bamboo for birdcages by Kum Chi Keung by the lift lobby, cascading down from the ceiling.
7:15pm
Drinks with my best friend Dimi in Soho at Cicada, our regular haunt to unwind. Happy hour is on till 8pm!
8:30pm
Dinner at Otto e Mezzo, a great way to end a long week. I absolutely love chef Bombana's simple Italian dishes made luxurious and how generous he is with the black truffles on my risotto. Yes, he's always this generous.
11:30pm
Back at home, I'm busy updating my personal blog and planning more tweets, FB posts and blog entries for work, but Smudge interrupts and takes over to order herself some cat treats online.
12:00am
Finally, it's bedtime! Smudge retreats to her watermelon house and I go off to bed with the book I'm currently reading, "Food in Chinese Culture" edited by K.C. Chang.
Want to know more? Follow Juliana Loh on Instagram (bilbaobab), Twitter (@bilbaobab) or on her personal blog.
